With a decade of experience navigating China’s unique digital landscape, our speaker will share insider insights and strategies tailored to global businesses looking to expand their reach within China’s vibrant online ecosystem. Are you looking to start selling online in China, grow your existing presence or improve brand recognition? If the answer is yes to any of these questions, then this webinar is for you.

After a brief overview of the Chinese online ecosystem where we introduce important players such as Tmall, Taobao, JD, WeChat or Douyin, we will dive into effective strategies related to trademark
registration, platform selection, managing campaigns, and advertising. We will discuss common pitfalls and look at how to do an effective market suitability assessment.

We will also analyse focused case studies. We’ll share stories from brands that have made their mark. You won’t just hear about success; you’ll see it, quantified. Learn the exact steps taken by successful businesses, the strategies that yielded the best results, and the pitfalls they avoided.

Our content is specially curated for SMEs, focusing on strategies that are feasible, scalable, and relevant to your business size and resources.

Please register at https://www.dcw-ev.de/de/veranstaltungen/anmeldung.html?v=Njc3